The New York Jets invited fans to be the first 20 to visit the West VIP Gate for a chance to be on the field at halftime for the Lenny Kravitz performance - Thanksgiving Day. Only devices which triggered relevant geo-fences received a rich message.
Welcome to the Emirates Airline Dubai Sevens Round 2 of the HSBC Sevens World Series. To win a VIP trip to another tournamentin the Series, courtesy of HSBC, make sure you take a photo of yourself enjoying the tournament and upload to Twitter or Instagram with the hashtag #SevensFan. Messages delivered to attendees at the Dubai event only.
During the Land Rover Burghley Horse Trials, attendees recieved special messaging to participate in the Land Rover Experience - all based on where they were located at the event. Different locations triggered different message campaigns.
Thank your for attending the HSBC Sevens World Series - #SASEVENS. We hope you had a great time.
During race week, join us at Columbus Circle on the Lower Level of the Time Warner Center.
Everything you need for the Marathon right under your feet: from Grilled Quesadillas to Hot Cocoa to Post-Race Beers on Tap. Messages delivered to very targeted areas in and around the Wholefoods market location.
Subway global greeting delivered to all active Marathon devices. The Official Training Restaurant of the ING New York City Marathon featuring Apolo Ohno, and atheletes everywhere.
Grana Padano delivered targeted messaging in and around retail partner locations pre and post race week. FREE tastings of Grana Padano, Italy's Finest Cheese.
Locations: Eataly, Alta Cucina Showroom, DiPalo's Fine Foods, Gourmet Garage, Grace's Market, Murray's Cheese, Salumeria Rosi, Agata & Valentina and other retail partners.
Nissan supported their experiential LEAF tour, throughout the 5 boroughs, by delivering targeted messaging to active Marathon devices near specific tour stops. Stops included Penn Station, retail partners like Foot Locker, Columbus Circle and other locations in Manhattan, Queens, Brooklyn, Staten Island and the Bronx.