Throughout late November and December a large area of Hyde Park near Hyde Park Corner is transformed into a Winter Wonderland, complete with fairground rides, giant wheel, circus, Christmas market, food and drink stalls, Santa's grotto and, of course, an ice rink. Winter Wonderland has become a favourite in many Londoners' calendars. There's a huge choice of things to do from the ice rink to the Magical Ice Kingdom. Other popular features are the 53-metre-high Observational Wheel and Zippos Circus, always a hit with its heated big top entertaining and warming the crowd.
HPWW integrated the LEMON geo-proximity Solution within their App to deliver contextual messaging and information to attendees and enhance the overall experience at the festival. Through campaigns developed by the HPWW team and LEMON, HPWW also acquired in-depth data insights on attendee mobility patterns and behaviours.