NEW YORK FASHION WEEK
New York Fashion Week, held in February and September of each year, is a semi-annual series of events when international fashion collections are shown to buyers, the press and the general public. It is one of four major fashion weeks in the world, collectively known as the "Big 4," along with those in Paris, London and Milan.
NYFW integrated the LEMON geo-proximity Solution within their App to deliver contextual messaging and information to attendees and enhance the overall experience for live events. Through campaigns developed by LEMON, NYFW also acquired in-depth data insights on attendee mobility patterns and behaviours.