TASTE OF LONDON
Taste of London Festivals are part of the WME/IMG event portfolio. Taste includes; incredible signature dishes from London’s hottest restaurants; top chefs creating their mouth-watering dishes in live demonstrations; patrons participating in hands-on master classes, indulging in champagne, wine and whiskey tastings and sampling unique ingredients and products amongst the producers market.
LEMON Mobile worked with the Taste team to develop and execute contextual, value-added geo-proximity mobile marketing solutions to enhance the patron’s experience on and off-site. Taste also acquired in-depth data insights on consumer mobility and behaviours through LEMON’s analytics.