TEXAS CHRISTIAN UNIVERSITY
Texas Christian University is a private university located in Fort Worth, Texas. For most varsity sports, TCU competes in the Big 12 conference of NCAA Division 1. TCU enrolls 9,725 students with 8,456 undergraduates.
TCU integrated the LEMON geo-proximity Solution within its GameDay app to deliver contextual messaging and information to fans and alumni. LEMON developed mobile campaigns that were delivered in-app that enhanced the in-stadium experience, activated sponsorships and promoted merchandise. LEMON also delivered new insights into fan mobility and beahviours via its analytical tools.