Wembley Stadium (known as Wembley Stadium connected by EE) is an iconic football stadium in Wembley Park, London built in 1923 and re-opened in 2007. It hosts major football matches such as the FA Cup Final and home matches of the England national team. Wembley is a UEFA category four stadium with 90,000 seats and it hosted the 2013 Champions League Final. It is the second largest stadium in Europe and is owned by The Football Association.
Wembley Stadium integrated the LEMON geo-proximity Solution within their App to deliver contextual messaging and information to attendees and enhance the stadium experience for live events. Through campaigns developed by LEMON, Wembley also acquired in-depth data insights on fan mobility and behaviours via LEMON’s analytics.